Best practices for marketing your property, by Anil Kunnikal, Business Development Manager, Paragon Real Estate W.L.L

Good photography, virtual tours and floor plans are some tips to make your property stand out from the rest

Creating a marketing strategy for your property in Bahrain is vital. It can be shared online and anywhere your community has a digital footprint. Creation and sharing on social media and publishing content in order to acquire customers is an additional sales tactic that you should utilise. You can also have it set up so that the link to your resident blog is auto-shared on a variety of social media platforms. It gives you a reliable place to create and share meaningful results.

If you have extra time to invest, there are platform-specific ways to share the content that can add traction within that specific space. 

Here are a few best practices that will help market your property:

  1. Prioritise good photography: Professional photos are a must for any property. We live in the world of social media where whoever has the best photos wins the most likes or in this case – leads. In a recent study, it was found that a high volume of real estate agents used aerial photography 3.5x more than others and the listing price was higher for homes highlighted with drone photography.
  2. Floor plans and virtual tours: This will give the prospect a way to view the property from the comfort of their own home. They need to visualise what it’s going to be like in their new home and if photos are the number one way to do that, then floor plans are a close number two. Floor plans are the second-highest recommended marketing strategy to use and the floor plan page is the most visited page on websites, other than the home page.
  3. Mobile-friendly: Most people look things up on their phone, so when it comes to the best marketing ideas – a mobile-friendly site is key. Mobile sites are faster and rank better on Google than non-mobile sites. Technology has made us need instant gratification, so waiting is the last thing a person wants to do.
  4. Resident referrals: One of the most effective forms of marketing in the past was word of mouth and that will be a continuing trend. This is where resident referrals come in. When you give happy residents an incentive for trying to turn their friends and family into their neighbours, you will be successful.

This article was published as part of the fourth edition of Property Finder Bahrain’s Trends Report